When quick service restaurants launch mobile apps, many stakeholder interests must be considered. A personalized customer experience enhances brand loyalty, resulting in increased sales. Thus, corporations need to ensure that the online to offline journey is smooth. In addition, they are at risk for dozens of different fraud schemes from criminals exploiting weaknesses in mobile app ordering. With the correct approach, QSRs can launch mobile apps that delight customers and strengthens the brand while stopping fraud.
© Kount 2019 Inc.