Too often, false positives go unnoticed as online merchants perceive them as successfully thwarted fraud attempts. Yet false positives have a major impact on a merchant’s revenue including lost sales, wasted acquisition spend, brand damage, and more. Today’s savvy criminals make it tough to decipher good vs. bad transactions. And while it’s absolutely reasonable for merchants to fear fraud, it’s not reasonable to allow overly risk adverse fraud strategies to result in declining legitimate orders.
Watch this webinar to hear results, commentary, and first-hand experiences related to a survey conducted about the state of false positives.
Fraud / Loss AnalystAMC Theaters
Manager of AI Science Kount
Senior Risk Management ConsultantThe Fraud Practice
T/Operations, Payment Managers, Fraud Managers, Risk Managers, eCommerce Managers, mCommerce Managers, Finance Professionals
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