451 Research | Business Impact Brief

Create Personalized User Experiences with Speed and Efficiency

Convenience and personalization are the new battlegrounds for shoppers, and the future of fraud prevention encompasses establishing trust and improving the customer experience. Businesses must establish the appropriate level of trust to make dynamic, real-time decisions when introducing personalization or friction at various steps along the customer journey.

Learn why effective fraud prevention providers must deliver:

• An identity-driven framework
• A diverse and extensive data network
• AI and advanced analytics
• Highly accurate assessments