Also known as sales insults or false declines, false positives offend customers and hurt profits. However, due to the lack of understanding, many organizations underestimate or ignore false positives. The innagural State of False Positives survey was designed to gain insight into challenges that merchant respondents have with understanding, tracking and managing false positives. The report also uncovers what initiatives the 330 respondents have planned to better understand and reduce false positives, what tools are most effective at reducing false positives and the top pitfalls that increase false positive rates.
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